Principles of Marketology, Volume 2


  • Hashem Aghazadeh

Table of contents

  1. Front Matter
    Pages i-xliv
  2. Hashem Aghazadeh
    Pages 1-34
  3. Hashem Aghazadeh
    Pages 35-169
  4. Hashem Aghazadeh
    Pages 171-290
  5. Hashem Aghazadeh
    Pages 291-390
  6. Hashem Aghazadeh
    Pages 391-476
  7. Hashem Aghazadeh
    Pages 477-496
  8. Back Matter
    Pages 497-703

About this book


Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that enables businesses to achieve competitive success through providing superior value to their key stakeholders. In this regard, the hyper-function of marketology supports business executives to make effective market-related decisions and take efficient market-related actions throughout the organization.

Principles of Marketology, Volume 2: Practice concentrates on how to deploy and practice marketology architecture all over the organization. Marketology accomplishes business performance and success based on its organizational design and behavior. In this regard, marketology contributes through generation, dissemination, and exploitation of market intelligence and insight. The future of marketology is contemplated and an integrated guideline of practicing marketology is provided.


Innovation Governance and strategy Stakeholders Information Technology Enterprise Information System Market engineering Organizational structure Dynamic capability Business analytics Sustainable competitive advantage Business intelligence Market orientation business competition environment methodology

Authors and affiliations

  • Hashem Aghazadeh
    • 1
  1. 1.University of TehranTehranIran

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences