© 2017

Conducting Business in China and India

A Comparative and Contextual Analysis


Part of the Palgrave Macmillan Asian Business Series book series (PAMABS)

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Deepak Sardana, Ying Zhu
    Pages 1-12
  3. Deepak Sardana, Ying Zhu
    Pages 13-41
  4. Deepak Sardana, Ying Zhu
    Pages 85-155
  5. Deepak Sardana, Ying Zhu
    Pages 157-218
  6. Deepak Sardana, Ying Zhu
    Pages 219-249
  7. Back Matter
    Pages 281-291

About this book


This book takes a holistic approach to explore how business is being conducted in China and India, and to analyze the factors that influence business decisions in present times. In doing so the book seeks to develop a fuller understanding of the present ‘context’ within the two Asian nations, drawing upon a complete understanding of the culture, history and behaviour of the society and its institutions. The authors probe an area that has not been widely addressed before and seek to provide a finer analysis of the influences behind day-to-day business operations. This study has widespread appeal as it covers business processes at three different levels: macro-level, including government policies and institutions; meso-level, organisations and communities; and micro-level, individuals within business. Not only appealing to scholars, senior executives, business professionals and policy-makers, this book will also provide an interdisciplinary examination of how business is conducted in China and India, and will be valuable to anyone with a general interest in Asian business.


asia asian business decision-making macro-level meso-level micro-level policy

Authors and affiliations

  1. 1.Griffith Business SchoolGriffith University Griffith Business SchoolSouthportAustralia
  2. 2.School of ManagementUniversity of South Australia School of ManagementAdelaideAustralia

About the authors

Deepak Sardana is Lecturer at Griffith Business School, Griffith University and Adjunct Senior Research Fellow at the University of South Australia Business School. He previously worked in the Business School at the University of New South Wales, Australia.

Ying Zhu is Professor and Director of the Australian Centre for Asian Business at the University of South Australia. He has been a business leader and academic leader in China and Australia for over 30 years. Ying’s most recent publication is Managing Chinese Outward Foreign Direct Investment: From Entry Strategy to Sustainable Development in Australia (2016). 

Bibliographic information

Industry Sectors
Finance, Business & Banking


“There can be few more important things for the evolution of the world economy over the next generation than the institutional dynamics of China and India. This book is a richly researched meditation on the factors that are likely to determine these dynamics.” (Daron Acemoglu, Professor, Massachusetts Institute of Technology and James Robinson, Professor, University of Chicago, USA, Authors of the best-selling book, Why Nations Fail: The origins of Power, Prosperity and Poverty) “China and India are two of the world's oldest and most important civilizations, subdued for several centuries but racing back to resume their central place on the world stage, both economically and politically.  This book provides an up-to-date analysis of their transformation and its implications for business and management.  It will be valuable to both students and practitioners who are interested in understanding their complexities.” (Bruce W. Stening, Professor of Management, National School of Development, Peking University, China)

 “This book, Conducting Business in China and India: A Comparative and Contextual Analysis, is a valuable contribution to our knowledge of these two new economic superpowers. It expertly covers a variety of themes, such as ongoing system reforms, corporate governance, human resources, MNCs and the like. The authors know their subject well, have researched their material thoroughly and write clearly. It is recommended for students, especially MBAs, researchers and practitioners.” (Malcolm Warner, Professor and Emeritus Fellow, Cambridge Judge Business School, University of Cambridge, UK)