Conducting Business in China and India

A Comparative and Contextual Analysis

  • Deepak Sardana
  • Ying Zhu

Part of the Palgrave Macmillan Asian Business Series book series (PAMABS)

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Deepak Sardana, Ying Zhu
    Pages 1-12
  3. Deepak Sardana, Ying Zhu
    Pages 13-41
  4. Deepak Sardana, Ying Zhu
    Pages 85-155
  5. Deepak Sardana, Ying Zhu
    Pages 157-218
  6. Deepak Sardana, Ying Zhu
    Pages 219-249
  7. Back Matter
    Pages 281-291

About this book


This book takes a holistic approach to explore how business is being conducted in China and India, and to analyze the factors that influence business decisions in present times. In doing so the book seeks to develop a fuller understanding of the present ‘context’ within the two Asian nations, drawing upon a complete understanding of the culture, history and behaviour of the society and its institutions. The authors probe an area that has not been widely addressed before and seek to provide a finer analysis of the influences behind day-to-day business operations. This study has widespread appeal as it covers business processes at three different levels: macro-level, including government policies and institutions; meso-level, organisations and communities; and micro-level, individuals within business. Not only appealing to scholars, senior executives, business professionals and policy-makers, this book will also provide an interdisciplinary examination of how business is conducted in China and India, and will be valuable to anyone with a general interest in Asian business.


asia asian business decision-making macro-level meso-level micro-level policy

Authors and affiliations

  • Deepak Sardana
    • 1
  • Ying Zhu
    • 2
  1. 1.Griffith Business SchoolGriffith University Griffith Business SchoolSouthportAustralia
  2. 2.School of ManagementUniversity of South Australia School of ManagementAdelaideAustralia

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2017
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Business and Management
  • Print ISBN 978-1-137-54719-4
  • Online ISBN 978-1-137-54721-7
  • Buy this book on publisher's site
Industry Sectors
Finance, Business & Banking