© 2016

Behavioral Operational Research

Theory, Methodology and Practice

  • Martin Kunc
  • Jonathan Malpass
  • Leroy White

Table of contents

  1. Front Matter
    Pages i-xxx
  2. Theory

    1. Front Matter
      Pages 1-1
    2. L. Alberto Franco, Raimo P. Hämäläinen
      Pages 3-25
    3. Andrew Greasley, Chris Owen
      Pages 47-63
    4. Leroy White
      Pages 65-84
  3. Methodology

    1. Front Matter
      Pages 85-85
    2. Santiago Arango-Aramburo, Ann van Ackere, Erik R. Larsen
      Pages 87-104
    3. Paulo Gonçalves, Sebastian Villa
      Pages 105-135
    4. Duncan A. Robertson
      Pages 137-159
    5. Leroy White, Katharina Burger, Mike Yearworth
      Pages 177-193
    6. Etiënne A. J. A. Rouwette
      Pages 213-241
  4. Practice

    1. Front Matter
      Pages 243-243
    2. Katharina Burger, Jonathan Malpass
      Pages 245-261
    3. Sally C. Brailsford
      Pages 263-280
    4. Leroy White, Katharina Burger, Mike Yearworth
      Pages 303-318
    5. Shanie Atkinson, Michael Shayne Gary
      Pages 319-336

About this book


Behavioral research is making a significant impact on many academic disciplines. Its status as the source of some of the most profound research in the social sciences is unparalleled. Therefore, it is not surprising that interest in Behavior and Operational Research (OR) is burgeoning, even though understanding the relationship between knowledge, behavior and action has been an academic preoccupation in OR since the beginning of the discipline.

This book introduces the idea of Behavioral OR, where the theoretical and empirical developments in the behavioral field are making an impression on OR academics and practitioners alike. The book provides a much needed overview that connects together theory, methodology and practice and offers the “state of the art” on Behavioral Operational Research theory and practice. The book not only includes chapters by leading academics, but also includes rich and insightful real-life case studies by practitioners. 


Operational research operations research analytics OR behavioural behavior decision theory strategic management system dynamics decision making discrete event simulation agent-based simulation heuristics healthcare behavioral supply chain group model building behavioral strategy behavioral business decision analysis management operation research operational research simulation

Editors and affiliations

  • Martin Kunc
    • 1
  • Jonathan Malpass
    • 2
  • Leroy White
    • 3
  1. 1.Warwick Business SchoolUniversity of WarwickCoventryUK
  2. 2.BT Technology Service & OperationsMartlesham HeathUK
  3. 3.Warwick Business SchoolUniversity of WarwickCoventryUK

About the editors

Dr Martin Kunc is Associate Professor in Management Science at Warwick Business School and has a PhD in Decision Science from London Business School. His research interests are in the area of strategic planning, systems modeling and managerial decision making. He has published more than 25 articles in diverse journals such as Strategic Management Journal and Management Decision.

Dr Jonathan Malpass is a Principal Researcher at British Telecommunications. He has a PhD in Multivariate Statistics and his primary research area is Business Transformation. He has extensive experience of conducting research in understanding employee behavior, how employees interact with systems and employee engagement and morale.

Professor Leroy White is Professor in Management Science at Warwick Business School. His research interests are in problem structuring methods, social network analysis and large group decision-making. He has worked with a range of private, public and voluntary sectors organizations in both the UK and abroad. He has published over a hundred research articles. 

Bibliographic information

Industry Sectors
Consumer Packaged Goods
Finance, Business & Banking
Energy, Utilities & Environment


“This is possibly one of the first books on behavioral OR and covers a wide array of relevant topics. … The objective of illustrating ‘behavior with models’, ‘behavior in models’ and ‘behavior beyond models’ has clearly been achieved in this publication. This is a great reference for those who want to get familiarized with BOR.” (Hans W. Ittmann, IFORS International Federation of Operational Research Societies, Vol. 10 (4), September, 2016)