© 2019

Media, Sustainability and Everyday Life


  • Examines media representations of everyday sustainable living

  • Analyses popular television shows and personalities such as Kevin McCloud and Grand Designs, and Hugh Fearnley-Whittingstall and Hugh’s War on Waste

  • Covers a broad scope of environmental media, including journalism, entertainment media and advertising; and online, print and broadcast media


Table of contents

  1. Front Matter
    Pages i-xv
  2. Geoffrey Craig
    Pages 1-33
  3. Geoffrey Craig
    Pages 35-58
  4. Geoffrey Craig
    Pages 59-82
  5. Geoffrey Craig
    Pages 83-109
  6. Geoffrey Craig
    Pages 111-133
  7. Geoffrey Craig
    Pages 135-163
  8. Geoffrey Craig
    Pages 165-195
  9. Geoffrey Craig
    Pages 197-209
  10. Back Matter
    Pages 211-236

About this book


This book analyses representations of sustainable everyday life across advertising, eco-reality television, newspapers, magazines and social media. It foregrounds the discursive and networked basis of sustainability and demonstrates how such media representations connect the home and local community to broader political, social and economic contexts. The book shows how green lifestyle media negotiate issues of sustainability in varying ways, reproducing the logic of existing consumer society while also sometimes providing projections of a more environmentally friendly existence. In this way, the book argues that everyday lifestyles are not an irredeemable problem for environmentalism but an important site of environmental politics.



environmental communication everyday media sustainability lifestyle media advertising social media reality television

Authors and affiliations

  1. 1.Auckland University of TechnologyAucklandNew Zealand

About the authors

Geoffrey Craig teaches in the School of Communication Studies at Auckland University of Technology, New Zealand. He is the author of Performing Politics: Media Interviews, Debates and Press Conferences (2016) and The Media, Politics and Public Life (2004), and the co-author of Slow Living (2006).

Bibliographic information