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Process Innovation in the Global Fashion Industry

  • Byoungho Ellie Jin
  • Elena Cedrola

Table of contents

  1. Front Matter
    Pages i-xix
  2. Byoungho Ellie Jin, Elena Cedrola, Naeun (Lauren) Kim
    Pages 1-23
  3. Elena Cedrola, Ksenia Silchenko, Stefania Masè
    Pages 73-98
  4. Back Matter
    Pages 123-125

About this book

Introduction

“This book highlights the managerial implications related to reducing the operation costs and improving the customer service. The theoretical framework of process innovation is supported by case studies from different perspectives. An interesting to read for both scholars and practitioners.”
Riccardo Resciniti, Full Professor of International Management and Marketing, University of Sannio, Italy and President, Società Italiana Marketing

Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth.  This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for enhancing efficiency in the supply chain as well as management process such as work routines, information flow, and organization structures. Using case analyses, this book will help readers to grasp how successful fashion companies optimize their operations and advance their competitive position by integrating process innovations into their supply chain and management systems. 


Keywords

process innovation digital technologies artificial intelligence supply chains customer experience muji brand concept organizational innovation sports marketing innovation networks subscription model influencer marketing

Editors and affiliations

  • Byoungho Ellie Jin
    • 1
  • Elena Cedrola
    • 2
  1. 1.Wilson College of TextilesNorth Carolina State UniversityRaleigh, NCUSA
  2. 2.Department of Economics and LawUniversity of MacerataMacerataItaly

Bibliographic information

  • DOI https://doi.org/10.1057/978-1-137-52352-5
  • Copyright Information The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature America, Inc. 2019
  • Publisher Name Palgrave Pivot, New York
  • eBook Packages Business and Management
  • Print ISBN 978-1-137-52351-8
  • Online ISBN 978-1-137-52352-5
  • Series Print ISSN 2523-3505
  • Series Online ISSN 2523-3513
  • Buy this book on publisher's site
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