Spinning into Control

Improvising the Sustainable Startup

  • Amiel Kornel

Table of contents

  1. Front Matter
    Pages i-xix
  2. Amiel Kornel
    Pages 1-15
  3. Amiel Kornel
    Pages 17-36
  4. Amiel Kornel
    Pages 37-50
  5. Amiel Kornel
    Pages 51-69
  6. Amiel Kornel
    Pages 71-93
  7. Amiel Kornel
    Pages 95-112
  8. Amiel Kornel
    Pages 113-131
  9. Amiel Kornel
    Pages 133-152
  10. Amiel Kornel
    Pages 153-159
  11. Back Matter
    Pages 161-166

About this book


Could everything we’ve learned about entrepreneurship simply be wrong?

There is no shortage of how-to books with ‘manual’ in the title, and articles promising ‘The 7 [or 6 or 10] key traits of successful entrepreneurs’, which breed an infectious optimism all too often quashed as startups fail. Amiel Kornel puts a persuasive case for an alternative theory that while grounded in the natural way great entrepreneurs operate resists reduction to a simple recipe or method.

Kornel, who has coached hundreds of entrepreneurs, believes that disciplined planning, lean management, and commitment are no guarantee of success. The limited resources of a startup demand knowing when and how to explore and ‘tinker’, artfully recombining ideas, designs, media, software, and materials on hand. True venture craftsmen harness and redirect the energy of startups that might otherwise spin dangerously out of control towards failure.

The stories of entrepreneurs like Sun Basket’s Adam Zbar, Minecraft’s Markus Persson, Y Combinator’s Paul Graham, and Metacode Technologies’ Joel Schatz are woven throughout the book, along with examples from beyond business, including legendary ocean-racing sailor Isabelle Autissier and acclaimed urban designer Gerard Penot. Kornel shows how meeting challenges in a broad variety of fields rife with uncertainty often relies on the ability to loosen the coupling between command and control, a prerequisite of skillful improvisation.


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Authors and affiliations

  • Amiel Kornel
    • 1
  1. 1.StrategosSan FranciscoUSA

Bibliographic information