© 2019

Japanese Global Strategy

Overseas Operations and Global Marketing


Table of contents

  1. Front Matter
    Pages i-xvi
  2. Katsuo Yamazaki
    Pages 1-15
  3. Katsuo Yamazaki
    Pages 33-54
  4. Katsuo Yamazaki
    Pages 55-122
  5. Katsuo Yamazaki
    Pages 123-156
  6. Katsuo Yamazaki
    Pages 157-169
  7. Back Matter
    Pages 171-184

About this book


This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.


business management marketing strategy Economics hybrid theory

Authors and affiliations

  1. 1.Yamazaki Dynamic Management CorporationTokyoJapan

About the authors

Katsuo Yamakazi is Professor Emeritus at Shizuoka Sangyo University, a researcher at Digital Hollywood University, and CEO at Yamazaki Dynamic Management Corp. in Japan. He is a longstanding member of the Academy of International Business and Rotary International, and is the author of Japanese Global Management (2012) and Hybrid Factories in Latin America (2013), both published by Palgrave Macmillan.

Bibliographic information

Industry Sectors
Finance, Business & Banking


“This book explains the global monozukuri strategy of Japanese manufacturing companies, both concisely and intelligently. Using data accumulated by the Japanese Multinational Enterprise Study Group (JMNESG), this book is a product of cooperative research activities. An active member of the JMNESG, Yamazaki draws on the hybrid theory developed by the group as well as contributing his own theoretical and empirical research, predominantly in the form of the nine case studies which are based on his own visits to Japanese companies.” (Tetsuo Abo, Professor Emeritus, University of Tokyo and Editor of Japanese Hybrid Factories (Palgrave Macmillan, 2007)