Consumer Driven Electronic Transformation

1. Front Matter

   Pages I-X

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2. Introduction

   Pages 1-6

3. Emerging Techniques and Technologies for Supply Chain Management

   1. Improvement Opportunities in Retail Logistics

      • Karel van Donselaar, Tom van Woensel, Rob Broekmeulen, Jan Fransoo

      Pages 9-21

   2. A Dynamic Real-Time Vehicle Routing System for Distribution Operations

      • Vasileios Zeimpekis, George M. Giaglis

      Pages 23-37

   3. Bargaining and Alliances in Supply Chains

      • Mahesh Nagarajan, Yehuda Bassok

      Pages 39-51

   4. Last-Mile Supply Chain Integration: Easy Connection and Information Exchange between Suppliers and Retailers

      • William Drakos, Yannis Pantzis

      Pages 53-69

4. Multichannel Retailing: Relationships, Integration and Electronic Transformation

   1. Multichannel Retailing and Brand Policies

      • Luca Pellegrini

      Pages 73-90

   2. Designing Alternative Store Layouts for Internet Retailing

      • Adam P. Vrechopoulos

      Pages 91-109

   3. In Search for Viable e-Solutions

      • Solveig Wikström, Bo Lennstrand, Christian Persson

      Pages 111-127

5. Beyond CPFR: Defining the Future of Supply Chain Collaboration

   1. On Shelf Availability: An Examination of the Extent, the Causes, and the Efforts to Address Retail Out-of-Stocks

      • Daniel Corsten, Thomas Gruen

      Pages 131-149

   2. Increasing Shelf Availability Through Internet-Based Information Sharing and Collaborative Store Ordering

      • Katerina C. Pramatari, Panagiotis Miliotis

      Pages 151-166

   3. Towards the Development of an Algorithm to Discover Out-Of-Shelf Situations

      • Dimitrios A. Papakiriakopoulos

      Pages 167-177

   4. Food Value Chain Analysis

      • David Simons, Mark Francis, Daniel T. Jones

      Pages 179-192

   5. Extending ECR into Product Innovation

      • Joerg S. Hofstetter

      Pages 193-206

6. Beyond RFID: Supporting Supply Chain Management with Intelligent Tagging

   1. Turning Signals into Profits in the RFID-Enabled Supply Chain

      • Nigel Green, Kurt Kammerer, Tim Shideler

      Pages 209-225

   2. Shopping in the 21st Century: Embedding Technology in the Retail Arena

      • Panos E. Kourouthanassis, George M. Giaglis

      Pages 227-239

   3. Towards ’smarter’ Supply and Demand-Chain Collaboration Practices Enabled by RFID Technology

      • Katerina C. Pramatari, Georgios I. Doukidis, Panos E. Kourouthanassis

      Pages 241-256

7. Back Matter

   Pages 257-257

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In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the a- pices of the ECR Europe Academic Partnership and ECR Journal: Inter- tional Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2002, the Symposia have become important, unique - casions in the international calendar of business research. No other event brings together in a university environment distinguished academics, bu- ness practitioners and consultants to explore the development of the c- sumer goods industry through collaborative management. The papers c- lected here, first presented in Athens, represent an important contribution to the research literature of modern business. The wide-scale institutional development of collaborative practices in the European consumer goods business began in 1994 with the creation of ECR (“Efficient Consumer Response”) Europe, a joint initiative of ma- facturers and retailers working together to improve the quality and p- formance of the value chain. At the heart of ECR was a business envir- ment characterised by dramatic advances in information technology, shifts in consumer demand, and the increasing movements of goods across int- national borders. This new reality required a fundamental reconsideration of the most effective way of delivering the right products to consumers at the right price.

• Consumer Reserach
• ECR
• Efficient Consumer Response
• Logistics
• Radio-Frequency Identification (RFID)
• Retail Industry
• Supply Chain Management
• Supply Chains
• distribution
• linear optimization

• ELTRUN — The RESEARCH CENTER Department of Management Science and Technology, Athens University of Economics and Business, Athens, GREECE

  Georgios J. Doukidis, Adam P. Vrechopoulos

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