The Business Idea

The Early Stages of Entrepreneurship

  • Søren Hougaard

Table of contents

About this book


Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.


Business Business Idea Corporate Venture Entrepreneuring Entrepreneurs Entrepreneurship Innovation Innovation Management Start-up Toolbox strategy

Authors and affiliations

  • Søren Hougaard
    • 1
  1. 1.Rungsted KystDenmark

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods