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Consumer Demographics and Behaviour

Markets are People

  • Jo M. Martins
  • Farhat Yusuf
  • David A. Swanson

Part of the The Springer Series on Demographic Methods and Population Analysis book series (PSDE, volume 30)

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Basic Issues: Market Size and Composition

    1. Front Matter
      Pages 1-1
    2. Jo M. Martins, Farhat Yusuf, David A. Swanson
      Pages 3-14
    3. Jo M. Martins, Farhat Yusuf, David A. Swanson
      Pages 15-35
    4. Jo M. Martins, Farhat Yusuf, David A. Swanson
      Pages 37-52
  3. Demographic Change, Markets and Consumption

    1. Front Matter
      Pages 53-53
    2. Jo M. Martins, Farhat Yusuf, David A. Swanson
      Pages 55-70
    3. Jo M. Martins, Farhat Yusuf, David A. Swanson
      Pages 71-82
    4. Jo M. Martins, Farhat Yusuf, David A. Swanson
      Pages 83-98
  4. Consumption, Income, Age, Cohort and Gender

    1. Front Matter
      Pages 99-99
    2. Jo M. Martins, Farhat Yusuf, David A. Swanson
      Pages 101-110
    3. Jo M. Martins, Farhat Yusuf, David A. Swanson
      Pages 111-132
    4. Jo M. Martins, Farhat Yusuf, David A. Swanson
      Pages 133-150
    5. Jo M. Martins, Farhat Yusuf, David A. Swanson
      Pages 151-168
    6. Jo M. Martins, Farhat Yusuf, David A. Swanson
      Pages 169-196
    7. Jo M. Martins, Farhat Yusuf, David A. Swanson
      Pages 197-208
  5. Back Matter
    Pages 209-213

About this book

Introduction

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing. 

Keywords

Baby-boom generation Basic and progressive products Business Consumer allocation patterns Consumer behaviour Consumer income and savings Demographic perspective Employment Fertility, mortality and population age Food consumption Gendered preferences Global markets Household consumer spending Income and life cycle Male and female consumer allocations and progression Market segmentation Market triggers Marketing More, least and less developed countries Older age product substitution One-person households Population growth Retirement Work-related expenditures

Authors and affiliations

  • Jo M. Martins
    • 1
  • Farhat Yusuf
    • 2
  • David A. Swanson
    • 3
  1. 1., Department of BusinessMacquarie UniversitySydneyAustralia
  2. 2.Avalon BeachAustralia
  3. 3.Dept. SociologyUniversity of California RiversideRiversideUSA

Bibliographic information