Product Research

The Art and Science Behind Successful Product Launches

  • N. R. Srinivasa Raghavan
  • John A. Cafeo

Table of contents

  1. Front Matter
    Pages i-xii
  2. Innovation and information sharing in product design

    1. Front Matter
      Pages 1-1
    2. Amaresh Chakrabarti
      Pages 17-39
    3. Jee Y. Park, Giridhar D. Mandyam
      Pages 41-65
    4. Justin A. Rockwell, Sundar Krishnamurty, Ian R. Grosse, Jack Wileden
      Pages 67-90
  3. Decision making in engineering design

    1. Front Matter
      Pages 92-92
    2. George A. Hazelrigg
      Pages 93-111
    3. Joseph A. Donndelinger, John A. Cafeo, Robert L. Nagel
      Pages 113-133
    4. Abhijit Deshmukh, Timothy Middelkoop, Chandrasekar Sundaram
      Pages 179-198
  4. Customer driven product definition

  5. Quantitative methods for product planning

    1. Front Matter
      Pages 258-258
    2. Jian-Bo Yang, Dawei Tang, Dong-Ling Xu, Kwai-Sang Chin
      Pages 259-269
    3. Atanu Chaudhuri, Kashi N. Singh
      Pages 289-301
  6. Back Matter
    Pages 303-305

About these proceedings


New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process.

This book is a compendium of research articles on various issues concerning product research,
written by research scholars both from academia and industry.

The papers have been divided into four main parts. The first part is on innovation and information sharing in product design. The second part deals with decision making in engineering design.
The third part treats customer driven product definition, and the last part brings together articles on quantitative methods for product planning.


Evaluation Launch design engineering design modeling product design

Editors and affiliations

  • N. R. Srinivasa Raghavan
    • 1
  • John A. Cafeo
    • 2
  1. 1.General Motors India Pvt. LtdBangaloreIndia
  2. 2.Manufacturing Systems Research Lab.General Motors R & D CenterWarrenU.S.A.

Bibliographic information

  • DOI
  • Copyright Information Springer Science+Business Media B.V. 2009
  • Publisher Name Springer, Dordrecht
  • eBook Packages Engineering
  • Print ISBN 978-90-481-2859-4
  • Online ISBN 978-90-481-2860-0
  • Buy this book on publisher's site
Industry Sectors
Materials & Steel
Chemical Manufacturing
IT & Software
Consumer Packaged Goods
Energy, Utilities & Environment
Oil, Gas & Geosciences