Overview
- Teaches the design methodology by step by step examples
- Showcases a single product from idea to final product, first one of its kind
- Describes the innovation processes both for academic and industry
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Table of contents (12 chapters)
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Back Matter
Keywords
About this book
Through a step by step process the book gradually takes the reader through the design and development journey – right from understanding the product, identifying the user need through market research, comprehending client’s brief, generating product ideas and concepts to development of prototype, manufacturing and final performance of the product. Interestingly, the book also includes how the product had to be modified after its initial launch as a large section of the public failed to identify it as a Post Box!
To make thebook more stimulating, innovative case studies with interesting facts, figures and pictures on related issues like origin and evolution of Post Boxes in India and abroad are included. They are presented separately in boxes and columns without interrupting the flow of the core subject matter. The narrative and the language is simple and lucid and possibly balanced with a vivid formatting and layout that is easy on the eye.
Authors and Affiliations
About the authors
Dr. B. K. Chakravarthy is a Professor in Product Innovation at the Industrial Design Centre (IDC), IIT Bombay. He has facilitated innovation initiatives in diverse contexts across several reputed organisations and has brought in the industry perspective to classrooms. To promote innovation in a sustained manner in both the academic and industry circles he established the Shenoy Innovation Studio at IDC with a mandate to humanise technology.
Ms. Janaki Krishnamoorthi is a Freelance Journalist based in Mumbai. She has been writing for over three decades on various topics including product design in several leading newspapers and magazines like the Times of India, Indian Express, Construction World and Infrastructure Today.
Bibliographic Information
Book Title: Innovation By Design
Book Subtitle: Lessons from Post Box Design & Development
Authors: Battula Kalyana Chakravarthy, Janaki Krishnamoorthi
DOI: https://doi.org/10.1007/978-81-322-0901-0
Publisher: Springer New Delhi
eBook Packages: Engineering, Engineering (R0)
Copyright Information: Springer India 2013
Softcover ISBN: 978-81-322-0900-3Published: 08 May 2013
eBook ISBN: 978-81-322-0901-0Published: 12 April 2013
Edition Number: 1
Number of Pages: XVII, 101
Number of Illustrations: 18 b/w illustrations, 110 illustrations in colour
Topics: Engineering Design, Industrial Design, Innovation/Technology Management
Industry Sectors: Aerospace, Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Electronics, Energy, Utilities & Environment, Engineering, Health & Hospitals, IT & Software, Materials & Steel, Oil, Gas & Geosciences, Pharma, Telecommunications