Innovation Offshoring

From Cost to Growth: Analysis of Innovation Offshoring Strategies with Evidence from European Sponsors and Asian Contract Researchers

  • Authors
  • Simon Plankenhorn
Book

Table of contents

  1. Front Matter
    Pages I-XVII
  2. Pages 1-15
  3. Pages 16-89
  4. Pages 90-121
  5. Pages 122-135
  6. Pages 136-231
  7. Back Matter
    Pages 285-346

About this book

Introduction

Over the past years, companies have increasingly specialized and contracted activities to external partners in low-wage countries. While these offshoring contracts are considered to be quite successful in corporate reality, managers are primarily offshoring to realize factor cost advantages and thereby neglect growth opportunities. Why are current offshoring activities focused on efficiency? Could offshoring be also employed as a growth instrument? If yes, how should these projects be prepared, structured and executed?

In addition to classifying the current understanding of the offshoring phenomenon, Simon Plankenhorn examines potential offshoring opportunities for innovation projects – from a conceptual and an empirical perspective. Leading European sponsors in five industries were questioned and confirmed the majority of hypotheses, while two case studies in the Indian clinical trial industry revealed surprising insights into growth oriented offshoring.

Keywords

Auslagerung Contract Research Expansion Outsourcing Wachstum innovation

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-8349-9985-6
  • Copyright Information Gabler Verlag | GWV Fachverlage GmbH, Wiesbaden 2009
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-1447-7
  • Online ISBN 978-3-8349-9985-6
  • About this book
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