Strategic Management - New Rules for Old Europe

1. Front Matter

   Pages I-VIII

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2. Changes in the Institutional Environment

   1. Front Matter

      Pages 1-1

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   2. European Labour Markets: From Low to High Labour Demand Elasticities

      • Udo Broll, Sabine Hansen

      Pages 3-23

   3. Sense-Making Processes in the Council of Ministers: From the ECSC to the European Constitution

      • Wichard Woyke

      Pages 25-40

   4. Accounting in Europe: From National Accounting Charts to Globally Converging Standards

      • Kartheinz Küting, Matthias Heiden

      Pages 41-72

   5. Banking Supervision in Europe: From Basel I to Basel II

      • Hartmut Bieg, Gregor Krämer

      Pages 73-82

   6. European Entrepreneurship: From Deterministic Government Policy to Market Experimentation

      • S. Ramakrishna Velamuri, Marc Sosna

      Pages 83-119

3. Changes for Companies: Outside-Inside-Perspective

   1. Front Matter

      Pages 121-121

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   2. Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle Management

      • Ralf Terlutter, Peter Weinberg

      Pages 123-136

   3. The Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectic

      • Benoît Heilbrunn

      Pages 137-158

   4. Dynamics of the Internationalisation of European Retailing: From a National to a European Perspective

      • Bernhard Swoboda, Sandra Schwarz

      Pages 159-200

4. Changes for Companies: Inside-Outside-Perspective

   1. Front Matter

      Pages 201-201

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   2. European (Virtual) Team-Building: From Optimism to Efficiency

      • Volker Stein

      Pages 203-225

   3. International Corporate Cultures: From Helpless Global Convergence to Constructive European Divergence

      • Christoph I. Barmeyer, Eric Davoine

      Pages 227-245

   4. International Supplier Relationship Management: From Transactional to Relational Purchasing

      • Hanna Schramm-Klein, Dirk Morschett

      Pages 247-270

5. Consequences for Germany

   1. Front Matter

      Pages 271-271

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   2. A Strategy Map for Germany: From Passive Self-Pity to Offensive Self-Renewal

      • Christian Scholz, Joachim Zentes

      Pages 273-301

6. Back Matter

   Pages 303-314

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Perhaps it was not really meant the way it was said, but when Donald Rumsfeld used the term "Old Europe" in his famous speech of January 22, 2003, he coined a phrase to de­ pict not the birthplace of modem society, but a graveyard of old and outdated ideas. Even though it is legitimate for many of us in Europe to oppose the underlying message of going to war in Iraq, it makes absolute sense to examine the rules of the game which Europe is currently playing and which it will play in the future. In doing so, it becomes obvious that important changes are taking place: Strategic Man­ agement - New Rules for Old Europe makes the hidden rules governing strategic man­ agement in Europe transparent. The book follows a "from - to" logic and takes the reader along the course of changing conditions and contingencies. Europe has not only witnessed major transformations such as the dramatic fall of the Iron Curtain, economic and monetary integration and the in­ corporation of new member states: Fundamental change can also be perceived with re­ spect to the corporate responses to these ongoing dynamic changes. Strategic Management - New Rules for Old Europe is divided into four parts. Each of these consists of several contributions, starting with the focus on people, then on culture, then on systems.

• Change
• Entrepreneurship
• European Management
• European Market
• Institutional Environment
• Internationalisation
• Management
• Marketing
• Strategic Management

"Insgesamt ließe sich das sehr überzeugende und in jeder Hinsicht empfehlenswerte Buch auch überschreiben mit 'Good Rules für Good Old Europe'." Die Bank, 07/2006

• Business Administration, in particular Organisation, Human Resource Management and Information Management at Saarland University, Germany

  Christian Scholz

• Institute of Management Competence of the Europa-Institut at Saarland University, Germany

  Christian Scholz

• Business Administration, in particular Foreign Trade and International Management at Saarland University, Germany

  Joachim Zentes

• Institute for Commerce & International Marketing of the Europa-Institut at Saarland University, Germany

  Joachim Zentes

Univ.-Professor Dr. Christian Scholz holds the chair of Business Administration, especially Organisation, Human Resource Management and Information Management at Saarland University, Germany. He is director of the Institute of Management Competence and director of the Europa-Institut at Saarland University, Germany.
Univ.-Professor Dr. Joachim Zentes holds the chair of Business Administration, especially Foreign Trade and International Management at Saarland University, Germany. He is director of the Institute of Commerce & International Marketing and director of the Europa-Institut at Saarland University.

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