Online-Medienmanagement

Grundlagen – Konzepte – Herausforderungen

  • Authors
  • Constanze Sigler

Table of contents

  1. Front Matter
    Pages 1-9
  2. Constanze Sigler
    Pages 11-16
  3. Constanze Sigler
    Pages 17-44
  4. Constanze Sigler
    Pages 79-102
  5. Constanze Sigler
    Pages 103-125
  6. Constanze Sigler
    Pages 127-157
  7. Constanze Sigler
    Pages 159-195
  8. Constanze Sigler
    Pages 197-202
  9. Back Matter
    Pages 203-224

About this book

Keywords

Dienstleistungsmanagement E-Business Marketing Medienbranche Medienunternehmen Online-Medien Onlinemedien Wirtschaftsinformatik digitale Revolution

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-8349-8878-2
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
  • Publisher Name Gabler
  • eBook Packages Business and Economics (German Language)
  • Print ISBN 978-3-8349-2299-1
  • Online ISBN 978-3-8349-8878-2
  • About this book
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