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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Gewinnoptimale Preisbestimmung in werbefinanzierten Märkten
Book Subtitle: Eine conjoint-analytische Untersuchung eines Publikumszeitschriftenmarktes
Authors: Thomas Gieseking
DOI: https://doi.org/10.1007/978-3-8349-8408-1
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
Softcover ISBN: 978-3-8349-1897-0Published: 27 October 2009
eBook ISBN: 978-3-8349-8408-1Published: 18 November 2009
Edition Number: 1
Number of Pages: XX, 304
Number of Illustrations: 48 b/w illustrations
Topics: Marketing