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Book Title: Trust as the Key to Loyalty in Business-to-Consumer Exchanges
Book Subtitle: Trust Building Measures in the Banking Industry
Authors: Tara Ebert
DOI: https://doi.org/10.1007/978-3-8349-8307-7
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
Softcover ISBN: 978-3-8349-1622-8Published: 15 July 2009
eBook ISBN: 978-3-8349-8307-7Published: 23 September 2010
Edition Number: 1
Number of Pages: XIX, 198
Number of Illustrations: 88 b/w illustrations
Topics: Business and Management, general, Public Economics, Marketing, Finance, general
Industry Sectors: Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, Pharma