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Table of contents (5 chapters)
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About this book
About the author
Bibliographic Information
Book Title: Emotionen bei Buying Center-Entscheidungen
Authors: Christin Haehnel
Series Title: Business-to-Business-Marketing
DOI: https://doi.org/10.1007/978-3-8349-6716-9
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2920-4Published: 20 June 2011
eBook ISBN: 978-3-8349-6716-9Published: 29 June 2011
Edition Number: 1
Number of Pages: XVII, 223
Number of Illustrations: 25 b/w illustrations
Topics: Marketing