Effective Strategy Implementation

Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance

  • Authors
  • Adele J. Huber

About this book


Adele J. Huber discovers that a firm’s strategy implementation capabilities are a key driver of the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance. Her findings are particularly interesting for managers and researchers who focus on strategy formulation and execution. They also show the relation between strategy implementation and competitive advantage.


Marketing Organizational capabilities Organizational learning theory Scale development brand strategy

Bibliographic information

  • DOI
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-2768-2
  • Online ISBN 978-3-8349-6595-0
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods