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Table of contents (4 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Hochschulen als Marken
Book Subtitle: Ein Beitrag zur Hochschulwahl auf verhaltenstheoretischer Grundlage
Authors: Gunther Greven
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-8349-6583-7
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2675-3Published: 12 April 2011
eBook ISBN: 978-3-8349-6583-7Published: 19 May 2011
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXIII, 288
Number of Illustrations: 27 b/w illustrations