Customer Loyalty in Third Party Logistics Relationships

Findings from Studies in Germany and the USA

  • David L. Cahill

Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Table of contents

  1. Front Matter
    Pages I-XIV
  2. Pages 1-5
  3. Pages 7-36
  4. Pages 37-67
  5. Pages 69-105
  6. Pages 179-220
  7. Pages 221-231
  8. Back Matter
    Pages 233-309

About this book

Introduction

Challenged by increasing competition and globalization, third party logistics service providers (3PLs) can become more successful by focusing on customer loyalty. Within long-term customer relationships, 3PLs can offer more advanced logistics services, mitigate the risk of substitution, realize higher profit margins, and avoid new customer acquisition costs. In order to effectively manage customer loyalty, 3PLs need to be aware of the factors that influence loyalty. In addition, they have to understand the effects of different relationship conditions and cultural background on loyalty formation. These issues are addressed in the present book. First, a model of customer loyalty and its determinants is developed, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. Effects of different relational factors on the customer loyalty model are identified and cultural differences between Germany and the USA are revealed.

Keywords

Customer Loyalty Empirical Study Logistics Marketing Third Party Logistics

Authors and affiliations

  • David L. Cahill
    • 1
  1. 1.WürzburgGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-7908-1904-5
  • Copyright Information Physica-Verlag Heidelberg 2007
  • Publisher Name Physica-Verlag HD
  • eBook Packages Business and Economics
  • Print ISBN 978-3-7908-1903-8
  • Online ISBN 978-3-7908-1904-5
  • Series Print ISSN 1431-1941
  • About this book
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