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Marketing-Related Motives in Mergers & Acquisitions

The Perspective of the U.S. Food Industry

  • Authors
  • Denise¬†Dahlhoff

Part of the Gabler Edition Wissenschaft book series (GEW)

Table of contents

  1. Front Matter
    Pages I-XV
  2. Denise Dahlhoff
    Pages 1-8
  3. Denise Dahlhoff
    Pages 107-140
  4. Denise Dahlhoff
    Pages 141-143
  5. Back Matter
    Pages 145-188

About this book

Introduction

The U.S. food industry experienced a wave of mergers and acquisitions (M&As) during the second half of the last decade. Increasingly, marketing-related objectives have been suspected to cause these M&As.

Denise Dahlhoff investigates the motives underlying the M&A activity in the U.S. food industry in the second half of the last decade. The focus is on marketing-related motives, especially brands, as a driver of M&As. Utilizing the shareholder value framework, the author explains the surge of M&As in the U.S. food industry in recent years; she explores the specific motives of significant M&As in the food industry, linking these motives to shareholder value drivers; she develops a quantitative measurement tool for depicting firms' M&A rationale and applies it in a pilot study. Including both marketing and financial perspectives, Denise Dahlhoff demonstrates how marketing-oriented M&As can generate growth and, ultimately, shareholder value. The findings of this analysis can be applied to similarly structured industries, in particular consumer goods.

Keywords

Brand Conjoint Analysis Intangible Assets Marken Marketing-Motive Quantitative Methoden US-amerikanische Lebensmittelindustrie marketing merger mergers & acquisitions

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-663-10736-1
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2002
  • Publisher Name Deutscher Universit√§tsverlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-8244-7669-5
  • Online ISBN 978-3-663-10736-1
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods