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Smart Customers and Retail Promotions

Empirical evidence and supply chain implications

  • Authors
  • Julia¬†Freiheit

Part of the Gabler Edition Wissenschaft book series (GEW)

Table of contents

  1. Front Matter
    Pages I-XXIII
  2. Julia Freiheit
    Pages 1-11
  3. Julia Freiheit
    Pages 13-30
  4. Julia Freiheit
    Pages 53-72
  5. Julia Freiheit
    Pages 83-89
  6. Julia Freiheit
    Pages 91-92
  7. Back Matter
    Pages 93-215

About this book

Introduction

Because of new players and higher prices the German retail market is becoming increasingly competitive. In this environment it is crucial for retailers to tailor their promotional activities to the needs of their respective markets and to forecast demand as precisely as possible.

Julia Freiheit develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities. In addition to the theoretical aspects she describes the practical implications to retailing and the coordination within the supply chain.


Keywords

Efficient Consumer Response German Retail Industry Inventory Control Management Promotion Retail Supply Chain Supply Chain Management Supply-Chain-Management inventory

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-663-08948-3
  • Copyright Information Springer Fachmedien Wiesbaden 2001
  • Publisher Name Deutscher Universit√§tsverlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-8244-7451-6
  • Online ISBN 978-3-663-08948-3
  • Buy this book on publisher's site
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