Option and Component Bundling under Demand Risk

Mass Customization Strategies in the Automobile Industry

  • Authors
  • Ralph Fürderer

Part of the Gabler Edition Wissenschaft book series (GEW)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Ralph Fürderer
    Pages 1-5
  3. Ralph Fürderer
    Pages 7-68
  4. Ralph Fürderer
    Pages 69-132
  5. Ralph Fürderer
    Pages 133-134
  6. Back Matter
    Pages 135-148

About this book


Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world.


Innovation Manufacturing Marketing Mass Customization Messe Pricing

Bibliographic information

  • DOI
  • Copyright Information Springer Fachmedien Wiesbaden 1996
  • Publisher Name Deutscher Universitätsverlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-8244-6279-7
  • Online ISBN 978-3-663-08818-9
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods