Modular Machine Tools

Bundling and Pricing Strategies under Demand Uncertainty

  • Authors
  • Nils Tönshoff

Table of contents

  1. Front Matter
    Pages I-XIV
  2. Summary

    1. Nils Tönshoff
      Pages 1-2
  3. Zusammenfassung

    1. Nils Tönshoff
      Pages 3-4
  4. The Industry Problem

    1. Front Matter
      Pages 5-5
    2. Nils Tönshoff
      Pages 21-42
  5. The Model

    1. Front Matter
      Pages 43-43
    2. Nils Tönshoff
      Pages 45-51
    3. Nils Tönshoff
      Pages 52-58
    4. Nils Tönshoff
      Pages 59-64
    5. Nils Tönshoff
      Pages 65-69
    6. Nils Tönshoff
      Pages 70-81
  6. Alternative Formulations, Solution Methods and Results

    1. Front Matter
      Pages 83-83
    2. Nils Tönshoff
      Pages 85-94
    3. Nils Tönshoff
      Pages 95-111
    4. Nils Tönshoff
      Pages 112-117
  7. Model Applications

    1. Front Matter
      Pages 119-119
    2. Nils Tönshoff
      Pages 121-128
  8. Conclusions and Contributions

    1. Nils Tönshoff
      Pages 129-131
  9. Back Matter
    Pages 133-158

About this book

Introduction

German machine tool manufacturers are increasingly confronted with difficulties in gaining competitive advantages by offering highly customized products. But necessary cost reductions can be obtained by employing a modularization strategy that explicitly considers customers' requirements already in the module design stage. Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-functional decision making in module design, machine tool manufacturing and product marketing. The tradeoff between customization and standardization is balanced by a bundle pricing strategy based on a modular product structure. The analytic tool developed by the author has been validated by a major German machine tool manufacturer.

Keywords

Design Innovation Investment Management Marketing Messe Pricing

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-663-08773-1
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 1997
  • Publisher Name Deutscher Universitätsverlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-8244-6477-7
  • Online ISBN 978-3-663-08773-1
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Consumer Packaged Goods