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Table of contents (6 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Expertensystem zur formalen Werbebildgestaltung
Book Subtitle: Beratung zu Techniken und Werbewirkungspotentialen
Authors: Ivonne Behle
Series Title: Forschungsgruppe Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-663-08147-0
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1998
Softcover ISBN: 978-3-8244-6755-6Published: 16 November 1998
eBook ISBN: 978-3-663-08147-0Published: 02 July 2013
Series ISSN: 2628-2038
Series E-ISSN: 2628-2046
Edition Number: 1
Number of Pages: XXI, 346
Number of Illustrations: 153 b/w illustrations
Topics: Business and Management, general