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Handelsmarketing

  • Authors
  • Werner Pepels

Part of the Praxis der Unternehmensführung book series (PU)

Table of contents

  1. Front Matter
    Pages I-VI
  2. Werner Pepels
    Pages 1-5
  3. Werner Pepels
    Pages 6-29
  4. Werner Pepels
    Pages 30-73
  5. Werner Pepels
    Pages 74-117
  6. Back Matter
    Pages 118-126

About this book

Keywords

Absatz Handel Handelsmarke Handelsmarketing Marketing

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-663-05856-4
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 1995
  • Publisher Name Gabler Verlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-409-13515-3
  • Online ISBN 978-3-663-05856-4
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods