The Principle of Profit Models

  • Guiping Lin
  • Wei Wei
  • Wuxiang Zhu

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 17-34
  3. Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 35-52
  4. Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 53-68
  5. Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 69-81
  6. Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 83-94
  7. Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 95-107
  8. Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 109-124
  9. Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 125-141
  10. Guiping Lin, Wei Wei, Wuxiang Zhu
    Pages 143-184

About this book

Introduction

​This book mainly focuses on defining profit models, on how many main kinds of profit models there are, how profit models can change a company, and how to tailor a profit model to the needs of a certain company. In this context, profit models are classified as fixed-income, remaining-profit and profit-sharing, admission, toll, parking, fuel and sharing fees, profit sources, customer pricing, auction, combined pricing, etc. The logic behind all these profit models will be analyzed in detail and numerous micro-cases will be introduced. All of the micro-cases discussed are the best profit model practices used by outstanding enterprises, mainly from China and the USA (including HomeAway, Priceline, Tencent, Sina, Google, the Voice of China, CSPN and so on). These models will be complemented by a wealth of figures and additional tools to help readers better understand the principle of profit models. As such, the book not only explains “why” entrepreneurs preferred to apply a specific kind of profit model and not others, but also answers “how” they derived that model.

Keywords

Chinese Enterprises Combined Pricing Customer Pricing Fixed-Income Outstanding Enterprises Profit Models Profit Models Design Profit Sources Profit-Sharing Remaining-Profit USA Enterprises

Authors and affiliations

  • Guiping Lin
    • 1
  • Wei Wei
    • 2
  • Wuxiang Zhu
    • 3
  1. 1.HSBC Business SchoolPeking UniversityShenzhenChina
  2. 2.HSBC Business SchoolPeking UniversityShenzhenChina
  3. 3.Finance Department, School of EconomicsTsinghua UniversityBeijingChina

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-662-44714-7
  • Copyright Information Springer-Verlag Berlin Heidelberg 2015
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-662-44713-0
  • Online ISBN 978-3-662-44714-7
  • About this book