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Managing Global Innovation

Uncovering the Secrets of Future Competitiveness

  • Book
  • © 1999

Overview

  • how to manage innovation on a global scale successfully, * case-study approach combined with latest research results, * many easy-to-understand figures and tables.

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Table of contents (29 chapters)

  1. Challenges and Trends

  2. Emerging Patterns

  3. Best-in-Class: The Pharmaceutical, Chemical and Food Industry

Keywords

About this book

"Countries splinter, regional trading blocks grow, the global economy becomes even more interconnected. " Lester Thurow, The Future o/Capitalism, 1996 Globalization has changed the face of R&D. Local knowledge clusters are not only tapped by multinationals but by small and medium-sized companies as well. Global R&D networks speed up the evolution of technology and ask for new management concepts. The complexity is abundant: Information and communication technology creates the global village, but customers become more fickle and request their own specific produ~ts, well localized, well tuned into their present business. More and more integrated technology is needed to cope with these needs. The danger of over-engineering has never been as great as today. The question is very often not whether some new features are technically feasible but whether customers are willing to accept and pay for it. Most multinationals have just grown with these developments; most R&D organizations are what they are just because of historical reasons. Only now some global R&D patterns are emerging. Customer-focused R&D, virtual teams and dispersed R&D departments have been shaped deliberately by some large compa­ nies, with impressive success.

Reviews

"Managing Global Innovation is a rich compendium of new concepts of global R&D, enlivened by 18 excellent best-in-class case studies. What is especially impressive, the authors bridge seamlessly theoretical and practical issues about how companies create, transform and implement new technology in an expanding marketplace. This will be intriguing to both the industry and the academic world. The lessons learned are invaluable. The book is a real tour de force, probably destined to become a standard in this field for some time to come." Professor Jeff Huang, Harvard University "This excellent book demonstrates how the dynamics of innovation and creativity can be mastered. Important reading for senior management and a must for R&D leaders." Karl Weinberger, Head of Corporate R&D, Schindler "A feast of delights... deserves a very wide readership." Phil Gamlen, ICI Technology - Science and Technology Policy Strategy

Authors and Affiliations

  • Institute for Technology Management, University of St. Gallen, St. Gallen, Switzerland

    Roman Boutellier, Maximilian Zedtwitz

  • R&D Technology Management, Schindler Lifts Ltd., Ebikon, Switzerland

    Oliver Gassmann

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