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Non-Profit-Maximizing Behavior in Supply Chain Management

  • Book
  • © 2013

Overview

  • Gives an insight into Non-Profit-Maximizing Behavior in Supply Chain Management
  • Challenges the common assumption of a selfish homo economicus via three studies
  • The book is aimed at scholars and graduate students of business economics

Part of the book series: Edition KWV (EKWV)

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Table of contents (5 chapters)

Keywords

About this book

Non-profit-maximizing behavior in supply chain management focuses on the human component in supply chain management. It develops behavioral models that consider individual and social preferences of supply chain members in order to improve our understanding of actual decision-making in supply chain management.


The author challenges the common assumption of a selfish homo economicus and introduces the human component in three experimental studies: In the first study, he examines the effect of individual risk preferences in the Newsvendor context. In the second study, a common group identity to overcome incentive conflicts in forecast sharing is studied. The third study explores underlying cognitive processes in contractual decision-making.


Potential readership includes scholars and graduate students who are interested in the field of behavioral operations management and practitioners looking for behavioral aspects of decision makingin supply chain management.

Authors and Affiliations

  • Wiesbaden, Germany

    Torsten Gully

About the author

Torsten Gully published his work with Kölner Wissenschaftsverlag until 2018.

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