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Strategy and Success Factors of Business Schools

  • Book
  • © 2016

Overview

Authors:
  1. Anne Kathrin Adam

    1. IBA University of Cooperative Education , Darmstadt, Germany

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  • Publication in the Field of Economic Sciences
  • Includes supplementary material: sn.pub/extras

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Table of contents (12 chapters)

  1. Front Matter

    Pages I-XIX
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  2. Introduction and Purpose of the Study

    • Anne Kathrin Adam
    Pages 1-4

  3. The Market for Higher Education

    • Anne Kathrin Adam
    Pages 5-10

  4. Assessing Institutional Success in Higher Business Education

    • Anne Kathrin Adam
    Pages 11-23

  5. Mission Statements in Higher Education

    • Anne Kathrin Adam
    Pages 25-38

  6. Strategic Groups in Higher Education

    • Anne Kathrin Adam
    Pages 39-47

  7. Evaluating Success: The Value of Benchmarking

    • Anne Kathrin Adam
    Pages 49-51

  8. The Conceptualization of a Model Examining the Strategic Profiles and Factors of Influence on Market Success in Higher Business Education

    • Anne Kathrin Adam
    Pages 53-56

  9. Empirical Assessment of Mission Statement Content

    • Anne Kathrin Adam
    Pages 57-76

  10. Identifying Strategic Groups

    • Anne Kathrin Adam
    Pages 77-121

  11. Identifying Factors of Market Success

    • Anne Kathrin Adam
    Pages 123-177

  12. Implications of Results for Strategic Performance Evaluation

    • Anne Kathrin Adam
    Pages 179-189

  13. Conclusions

    • Anne Kathrin Adam
    Pages 191-199

  14. Back Matter

    Pages 201-262
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Keywords

About this book

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.

Authors and Affiliations

  • IBA University of Cooperative Education , Darmstadt, Germany

    Anne Kathrin Adam

About the author

Dr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.

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