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Factors Driving Social Network Site Usage

  • Claus-Peter H.¬†Ernst

Table of contents

  1. Front Matter
    Pages I-XV
  2. Claus-Peter H. Ernst
    Pages 1-9
  3. Claus-Peter H. Ernst
    Pages 57-81
  4. Claus-Peter H. Ernst
    Pages 105-113
  5. Back Matter
    Pages 115-123

About this book

Introduction

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

Contents

  • The Hedonic and Utilitarian Motivations of Social Network Site Usage
  • The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage
  • Privacy Protecting Behavior in Social Network Sites
  • Drivers of Sharing and Receiving Usage on Social Network Sites

Target Groups

  • Students and researchers in the fields of information systems and marketing
  • Executives in the fields of information systems and marketing

The Author

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.

Keywords

Facebook Perceived Belonging Privacy Risk Social Network Site Technology Usage

Authors and affiliations

  • Claus-Peter H.¬†Ernst
    • 1
  1. 1.Frankfurt am MainGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-658-09918-3
  • Copyright Information Springer Fachmedien Wiesbaden 2015
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-09917-6
  • Online ISBN 978-3-658-09918-3
  • Buy this book on publisher's site
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