Overview
- 23 lessons on key issues of strategic international management, accompanied by comprehensive case studies
- Shows the various strategy concepts of internationally active companies and their implementation in practice
- All case studies were revised, new chapters and recent data were integrated
- Includes supplementary material: sn.pub/extras
- Request lecturer material: sn.pub/lecturer-material
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (23 chapters)
-
Front Matter
-
Introduction to Strategic International Management
-
Front Matter
-
-
The External Environment
-
Front Matter
-
-
Foreign Operation Modes
-
Front Matter
-
Keywords
About this book
A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.
In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated.
Authors and Affiliations
About the authors
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Richemont Endowed Chair of International Management and is responsible for the Master of Arts in European Business. He is Director of the Centre for European Studies at the University of Fribourg and visiting lecturer in several Master and MBA programmes at universities in Switzerland and abroad.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a Chair in Business Administration, especially Marketing, and is visiting lecturer in several Master and MBA programmes at universities in Germany and abroad.
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Director of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at the Saarland University. He holds a Chair in Business Administration, especially Foreign Trade and International Management, and is a member of various boards of directors and advisory boards in Germany and abroad.
Bibliographic Information
Book Title: Strategic International Management
Book Subtitle: Text and Cases
Authors: Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
DOI: https://doi.org/10.1007/978-3-658-07884-3
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-07883-6Published: 20 February 2015
eBook ISBN: 978-3-658-07884-3Published: 27 January 2015
Edition Number: 3
Number of Pages: XIV, 561
Number of Illustrations: 122 b/w illustrations
Topics: Business Strategy/Leadership, Business and Management, general, Management
Industry Sectors: Aerospace, Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Electronics, Engineering, Finance, Business & Banking, IT & Software, Materials & Steel, Pharma, Telecommunications