Strategic International Management

Text and Cases

  • Dirk Morschett
  • Hanna Schramm-Klein
  • Joachim Zentes

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Introduction to Strategic International Management

    1. Front Matter
      Pages 1-1
    2. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 3-24
    3. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 25-49
    4. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 51-73
    5. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 75-98
    6. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 99-121
    7. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 123-143
  3. The External Environment

    1. Front Matter
      Pages 145-145
    2. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 147-169
    3. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 171-197
    4. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 199-225
  4. International Coordination

    1. Front Matter
      Pages 227-227
    2. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 229-249
    3. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 251-274
    4. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 275-293
    5. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 295-315
  5. Foreign Operation Modes

    1. Front Matter
      Pages 317-317
    2. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 319-338
    3. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 339-359

About this book

Introduction

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.

In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.

In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated.

Contents
Introduction to Strategic International Management
The External Environment
International Coordination
Foreign Operation Modes
Selected Value Chain Activities
Selected International Business Functions

The Authors
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany.

 

Keywords

Forein Operation Modes Global Integration International Business International Company International Coordination International Management Internationalisation Value Chain Activities

Authors and affiliations

  • Dirk Morschett
    • 1
  • Hanna Schramm-Klein
    • 2
  • Joachim Zentes
    • 3
  1. 1.University of FribourgFribourgSwitzerland
  2. 2.University of SiegenSiegenGermany
  3. 3.Saarland UniversitySaarbrückenGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-658-07884-3
  • Copyright Information Springer Fachmedien Wiesbaden 2015
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-07883-6
  • Online ISBN 978-3-658-07884-3
  • About this book