Overview
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Innovatives Markenmanagement (INMA, volume 51)
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Table of contents(4 chapters)
About this book
Authors and Affiliations
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Chair of Marketing, HHL – Leipzig Graduate School of Managment, Leipzig, Germany
Isabel Maria Staufer
About the author
Bibliographic Information
Book Title: Akzeptanz ökologischer Produktinnovationen im Automobilbereich
Book Subtitle: Wirkungen der Markenliebe
Authors: Isabel Maria Staufer
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-658-07414-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-07413-5Published: 29 October 2014
eBook ISBN: 978-3-658-07414-2Published: 21 October 2014
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXVIII, 437
Number of Illustrations: 36 b/w illustrations