Corporate Identity and Crisis Response Strategies

Challenges and Opportunities of Communication in Times of Crisis

  • Olga Bloch

Table of contents

  1. Front Matter
    Pages 1-19
  2. Olga Bloch
    Pages 71-105
  3. Back Matter
    Pages 295-321

About this book


The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies’ crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation’s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010.  


  • The notion of crisis: conceptual framework
  • Building up a theoretical framework: review of the relevant theories
  • Corporate identity and stakeholder perceptions in crisis
  • Case study: crisis response strategies of Toyota

Target groups

  • Academics, researchers, undergraduate and graduate students in organization studies, sociology, management and communication
  • Corporate communication practitioners and company managers

The Author

 Olga Bloch has completed her Ph. D. at the Faculty of Humanities of the Bergische Universität Wuppertal. Ms. Bloch is a project manager at International Advisory Services of Frankfurt School of Finance & Management gGmbH.


Corporate Communications Corporate identity Crisis management Organisational studies Sensemaking theory

Authors and affiliations

  • Olga Bloch
    • 1
  1. 1.International Advisory ServicesFrankfurt School of Finance & Management gemeinnützige GmbHFrankfurt am MainGermany

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods