Innovation in a High Technology B2B Context

1. Front Matter

   Pages I-XXV

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2. Introduction

   • Monika Maria Möhring

   Pages 1-16

3. Networks and structures

   • Monika Maria Möhring

   Pages 17-40

4. Value and innovation in customer-centric business-to-business collaboration

   • Monika Maria Möhring

   Pages 41-59

5. Justice and Temporality

   • Monika Maria Möhring

   Pages 61-85

6. Philosophical Foundation of this research

   • Monika Maria Möhring

   Pages 87-97

7. Methodology and methods

   • Monika Maria Möhring

   Pages 99-110

8. This study's research procedures

   • Monika Maria Möhring

   Pages 111-136

9. Network-related findings

   • Monika Maria Möhring

   Pages 137-165

10. Value- and innovation-related findings

    • Monika Maria Möhring

    Pages 167-192

11. Justice- and temporality-related findings

    • Monika Maria Möhring

    Pages 193-219

12. Contribution of this study

    • Monika Maria Möhring

    Pages 221-237

13. Back Matter

    Pages 239-291

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Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.

• B2B Marketing
• Customer-Centric Business-to-Business Collaboration
• Innovation Network

• FB21 Sozial-und Kulturwissenschaften, Technische Hochschule Mittelhessen, Friedberg, Germany

  Monika Maria Möhring

Prof. Dr. Monika Maria Möhring is a professor of Business, Logistics and Innovation Management at Technische Hochschule Mittelhessen University of Applied Sciences in Friedberg, Germany.

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