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Measures for Innovating Business Models

An Empirical Study of German SMEs

  • Book
  • © 2014

Overview

Authors:
  1. Oana Buliga

    1. Lehrstuhl für Industrielles Management, Friedrich-Alexander-Universität Erlangen-Nürnberg, Nürnberg, Germany

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  • Publication in the field of economic sciences
  • Includes supplementary material: sn.pub/extras

Part of the book series: BestMasters (BEST)

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Table of contents (7 chapters)

  1. Front Matter

    Pages I-XIII
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  2. Introduction

    • Oana Buliga
    Pages 1-3

  3. Fundamentals

    • Oana Buliga
    Pages 5-15

  4. Measures for Innovation

    • Oana Buliga
    Pages 17-31

  5. Methodology of the Empirical Study

    • Oana Buliga
    Pages 33-34

  6. Results and Discussion

    • Oana Buliga
    Pages 35-60

  7. Limitations and Future Research Paths

    • Oana Buliga
    Pages 61-61

  8. Conclusions

    • Oana Buliga
    Pages 63-65

  9. Back Matter

    Pages 67-74
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Keywords

About this book

The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.

Authors and Affiliations

  • Lehrstuhl für Industrielles Management, Friedrich-Alexander-Universität Erlangen-Nürnberg, Nürnberg, Germany

    Oana Buliga

About the author

Oana Buliga is a research associate at the Chair of Industrial Management (Prof. Dr. Kai-Ingo Voigt), Friedrich-Alexander University of Erlangen-Nürnberg. Her research interests are business model innovation and social business.

Bibliographic Information

  • Book Title: Measures for Innovating Business Models

  • Book Subtitle: An Empirical Study of German SMEs

  • Authors: Oana Buliga

  • Series Title: BestMasters

  • DOI: https://doi.org/10.1007/978-3-658-05535-6

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2014

  • Softcover ISBN: 978-3-658-05534-9Published: 09 April 2014

  • eBook ISBN: 978-3-658-05535-6Published: 02 April 2014

  • Series ISSN: 2625-3577

  • Series E-ISSN: 2625-3615

  • Edition Number: 1

  • Number of Pages: XIII, 74

  • Number of Illustrations: 26 b/w illustrations

  • Topics: Small Business, Innovation/Technology Management, Business and Management, general

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