Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Basler Schriften zum Marketing (BSM, volume 32)
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Table of contents (9 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Abteilung Marketing und Unternehmensführung, Universität Basel, Basel, Switzerland
Manfred Bruhn
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FH Wien der WKW, Wien, Austria
Sieglinde Martin
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Universität Basel, Basel, Switzerland
Stefanie Schnebelen
About the authors
Bibliographic Information
Book Title: Integrierte Kommunikation in der Praxis
Book Subtitle: Entwicklungsstand in deutschsprachigen Unternehmen
Authors: Manfred Bruhn, Sieglinde Martin, Stefanie Schnebelen
Series Title: Basler Schriften zum Marketing
DOI: https://doi.org/10.1007/978-3-658-05464-9
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-05463-2Published: 01 April 2014
eBook ISBN: 978-3-658-05464-9Published: 24 March 2014
Edition Number: 1
Number of Pages: XIX, 160
Number of Illustrations: 60 b/w illustrations