Overview
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Schriften zum europäischen Management (SEM)
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Table of contents (11 chapters)
About this book
Authors and Affiliations
About the author
Thomas Kaiser promovierte bei Prof. Dr. Björn Ivens am Lehrstuhl für Marketing an der Otto-Friedrich-Universität Bamberg.
Bibliographic Information
Book Title: Direct-Mail-Couponing
Book Subtitle: Eine empirische Untersuchung der langfristigen Absatzwirkung
Authors: Thomas Kaiser
Series Title: Schriften zum europäischen Management
DOI: https://doi.org/10.1007/978-3-658-03106-0
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-03105-3Published: 21 November 2013
eBook ISBN: 978-3-658-03106-0Published: 08 November 2013
Series ISSN: 2627-6364
Series E-ISSN: 2627-6372
Edition Number: 1
Number of Pages: XVII, 299
Number of Illustrations: 29 b/w illustrations
Topics: Marketing