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Neueste Erkenntnisse der psychologischen Markenforschung
Zeigt, wie die gewonnenen Erkenntnisse in der Praxis angewandt werden können
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Table of contents (35 chapters)
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Wie Marken wirken
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Was Marken stark macht
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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IFM MANNHEIM - Institut für Marktpsychologie, Mannheim, Germany
Gert Gutjahr
About the author
Bibliographic Information
Book Title: Markenpsychologie
Book Subtitle: Wie Marken wirken - Was Marken stark macht
Authors: Gert Gutjahr
DOI: https://doi.org/10.1007/978-3-658-01926-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
eBook ISBN: 978-3-658-01926-6Published: 27 August 2013
Edition Number: 2
Number of Pages: XI, 230
Number of Illustrations: 26 b/w illustrations, 14 illustrations in colour
Topics: Marketing, Business and Management, general, Media Management