Retail Internationalization

Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

  • Stefan Elsner

Table of contents

  1. Front Matter
    Pages I-XXI
  2. Stefan Elsner
    Pages 1-40
  3. Stefan Elsner
    Pages 147-158
  4. Back Matter
    Pages 159-199

About this book


Retail internationalization is gaining importance in retail practice, but the research status is still fairly narrow. Stefan Elsner aims to close this gap by investigating three important challenges within the retail internationalization process: the appropriate choice of market entry modes, the successful retail format transfer and the successful organizational structure abroad. Based on substantial macro-economic data and comprehensive interviews with retail firms operating internationally, the results emphasize the necessity of an established frame that provides the general direction, but leaves enough room for adaptations. Based on this finding, important implications can be drawn for research and practice.



·         Entry Mode Choice

·         Format Transfer

·         Standardization and Adaptation

·         Organizational Structure


Target Groups 

·         Researchers and students of business administration with majors in marketing and international management.

·         Executives, managers and experts in the area of corporate management, international expansion and subsidiary management.


About the author

Dr. Stefan Elsner worked as a research and teaching associate at the Chair of Marketing and Retailing at the University of Trier.

Authors and affiliations

  • Stefan Elsner
    • 1
  1. 1.Universität TrierTrierGermany

Bibliographic information

  • DOI
  • Copyright Information Springer Fachmedien Wiesbaden 2014
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-01095-9
  • Online ISBN 978-3-658-01096-6
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods