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Digital Darwinism

Branding and Business Models in Jeopardy

  • Ralf T. Kreutzer
  • Karl-Heinz Land

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Ralf T. Kreutzer, Karl-Heinz Land
    Pages 99-128
  3. Ralf T. Kreutzer, Karl-Heinz Land
    Pages 129-145
  4. Ralf T. Kreutzer, Karl-Heinz Land
    Pages 147-161
  5. Ralf T. Kreutzer, Karl-Heinz Land
    Pages 163-192
  6. Ralf T. Kreutzer, Karl-Heinz Land
    Pages 193-208
  7. Back Matter
    Pages 249-257

About this book

Introduction

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race. ​

Keywords

Branding Digital Darwinism Digitalization Marketing Management Social Media Zero Gravity

Authors and affiliations

  • Ralf T. Kreutzer
    • 1
  • Karl-Heinz Land
    • 2
  1. 1.Berlin School of Economics and LawBerlinGermany
  2. 2.neuland GmbH & CoKGCologneGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-54401-9
  • Copyright Information Springer-Verlag Berlin Heidelberg 2015
  • Publisher Name Copernicus, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-54400-2
  • Online ISBN 978-3-642-54401-9
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods