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  • © 2013

Transforming Field and Service Operations

Methodologies for Successful Technology-Driven Business Transformation

  • Based on many years of experience and best practices from different industries and utilising different perspectives on realising change
  • Presents contributions by computer scientists and business and management experts
  • Encompasses technical, political, structural and social aspects of field service transformations
  • Includes supplementary material: sn.pub/extras

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Table of contents (16 chapters)

  1. Front Matter

    Pages i-xix
  2. The Case for Transforming Service and Field Operations

    1. Front Matter

      Pages 1-1
    2. Transforming Field and Service Operations with Automation

      • Gilbert Owusu, Paul O’Brien
      Pages 15-28
  3. Methods, Models and Enabling Technologies for Transforming Service and Field Operations

    1. Front Matter

      Pages 29-29
    2. System Dynamics Models of Field Force Operations

      • Kjeld Jensen, Michael Lyons, Nicola Buckhurst
      Pages 47-69
    3. Understanding the Risks of Forecasting

      • Jonathan Malpass
      Pages 71-83
    4. Modern Analytics in Field and Service Operations

      • Martin Spott, Detlef Nauck, Paul Taylor
      Pages 85-99
    5. Enhancing Field Service Operations via Fuzzy Automation of Tactical Supply Plan

      • Sid Shakya, Summer Kassem, Ahmed Mohamed, Hani Hagras, Gilbert Owusu
      Pages 101-114
  4. Case Studies

    1. Front Matter

      Pages 115-115
    2. The Role of Search for Field Force Knowledge Management

      • Dyaa Albakour, Géry Ducatel, Udo Kruschwitz
      Pages 117-132
    3. Application of AI Methods to Practical GPON FTTH Network Design and Planning

      • Kin Fai (Danny) Poon, Anis Ouali, Andrej Chu, Riaz Ahmad
      Pages 133-151
    4. The Role of Service Quality in Transforming Operations

      • Gilbert Owusu, Paul O’Brien, Sid Shakya
      Pages 153-165
    5. Field Force Management at eircom

      • Feargal Timon, Attracta Brennan
      Pages 167-181
    6. Understanding Team Dynamics with Agent-Based Simulation

      • Thierry Mamer, John McCall, Siddhartha Shakya, Gilbert Owusu, Olivier Regnier-Coudert
      Pages 183-198
    7. Effective Engagement of Field Service Teams

      • Tanya Alcock, Jonathan Malpass
      Pages 199-212
    8. The Asset Replacement Problem State of the Art

      • Amir H. Ansaripoor, Fernando S. Oliveira, Anne Liret
      Pages 213-233
  5. Challenges, Outcomes and Future Directions

    1. Front Matter

      Pages 235-235
    2. Enabling Smart Logistics for Service Operations

      • Yingli Wang, Mohamed Naim, Leighton Evans
      Pages 237-256

About this book

The drive to realise operational efficiencies, improve customer service, develop new markets and accelerate the introduction of new products has substantially increased the complexity of field service operations. To maximise the efficiency and effectiveness of these operations, organisations have embarked on a wide range of transformation programmes that have sought to introduce automation through the use of workforce management technologies. Despite the potential business value that can be provided by such transformation programmes, too often, the automation technologies have not been fully utilised and their expected benefits have as such not been realised.

Scholars of organisation change argue that the success of any transformation programme is a function of how well the technical, political, structural and social aspects of a specific project have been managed. The objective of this edited book is to provide insights into how organisations might successfully transform their field service operations with the help of workforce management technologies. Accordingly, the book is organised into four sections: Section A “The Case for Transforming Service and Field Operations” explains the rationale as to why organisations should actively consider transforming their service and field operations, while Section B presents various “Methods, Models and Enabling Technologies for Transforming Service and Field Operations”. In Section C, a number of  “Case Studies” illustrate how new technologies can be applied to field and service operations to deliver concrete business benefits. Lastly, Section D considers “Challenges, Outcomes and Future Directions”.

Overall, this book provides valuable insights into how to successfully transform field service operations with automated technologies. It draws on years of experience from different industries and from different perspectives on realising change. It is aimed at managers, technologists, change agentsand scholars who are interested in field service operations in general and the use of advanced computing technologies in this area in particular.

Editors and Affiliations

  • BT Technology, Service & Operations, Martlesham Heath, United Kingdom

    Gilbert Owusu, Paul O’Brien

  • The Robert Gordon University, Aberdeen, United Kingdom

    John McCall

  • Loughborough University, Loughborough, United Kingdom

    Neil F. Doherty

About the editors

Gilbert Owusu heads the resource management technologies research at BT and is Visiting Professor at the University of Essex. The technologies developed by Gilbert and his team have underpinned major transformation programmes and led to improved customer experience, cost savings and increased resource productivity in BT.  His current research focuses on developing technologies that provide a coherent approach to optimising (i) resource utilisation; and (ii) an organisation's service production lines with external partners.

Paul O’Brien leads the Business and Operational Transformation Practice in BT, an award winning practice delivering innovative solutions for transforming BTs business and its operations. He has over 20 years of experience in applying new technologies to the telecommunications industry. His interests include artificial intelligence, advanced data analytics, production management and operational modelling.

John McCall is Professor of Computing Science at Robert Gordon University, where he leads Digital Technologies research in the IDEAS Research Institute. He specializes in industrially-focussed research projects to add intelligent components to existing commercial software or to new software tools for optimization and decision support. Industrial collaborators have included large corporations in telecommunications and oil and gas as well as small to medium sized enterprises. His research in computational intelligence has been published in over 90 books, journals and conference papers.

Neil F. Doherty holds the Professorial Chair in Information Management in the School of Business and Economics, at Loughborough University. In addition to benefits measurement and management, his research interests include: IT-enabled business transformation; information security management; and the impact and uptake of electronic commerce. Neil is currently serving as a Senior Editor for the Information Systems Journal, and as an Associate Editor for Information Technology and People.

Bibliographic Information

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access