Online Dating as A Strategic Game

Why and How Men in Hong Kong Use QQ to Chase Women in Mainland China

  • Maurice Kwok-to Choi
  • Kwok-bun Chan

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Maurice Kwok-to Choi, Kwok-bun Chan
    Pages 1-7
  3. Maurice Kwok-to Choi, Kwok-bun Chan
    Pages 9-48
  4. Maurice Kwok-to Choi, Kwok-bun Chan
    Pages 49-75
  5. Maurice Kwok-to Choi, Kwok-bun Chan
    Pages 77-94
  6. Maurice Kwok-to Choi, Kwok-bun Chan
    Pages 95-114
  7. Maurice Kwok-to Choi, Kwok-bun Chan
    Pages 115-125
  8. Maurice Kwok-to Choi, Kwok-bun Chan
    Pages 127-143
  9. Maurice Kwok-to Choi, Kwok-bun Chan
    Pages 145-159
  10. Back Matter
    Pages 161-168

About this book


Based on a study using online ethnography as the major research method, this book explains why and how men in Hong Kong use QQ—an online instant messenger—to “chase” women in mainland China, especially in the neighboring city of Shenzhen. Chasing women through QQ is a reciprocal exchange process during which the resources to be exchanged in the interaction are not negotiated. Rather, the men provide resources to the women, hoping for rewards in return that are not guaranteed. This characteristic of the exchange makes men who chase women through QQ very strategic in their action. They try to maximize the rewards and minimize the costs by adopting myriad strategies, such as constructing an attractive online identity by strategic self-presentation. The role of emotions in the exchange process is also examined. Men learn the emotional norms through the online forum, but sometimes it is difficult for them to control their emotions; some men fall in love when they are not supposed to. As it happens, they have failed to calculate the costs and rewards rationally in that they may provide too many resources to the women without getting enough rewards in return.

This book provides original insights into the thought processes, motivations, desires, anxieties and risks of Hong Kong men seeking short-term sexual relations with women on the mainland. These insights are highly relevant to our understanding of the quickly evolving use of social media, a phenomenon of worldwide importance and deep implications.

Authors and affiliations

  • Maurice Kwok-to Choi
    • 1
  • Kwok-bun Chan
    • 2
  1. 1.The Open University of Hong KongHong KongPeople's Republic of China
  2. 2.Chan Institute of Social StudiesHong KongPeople's Republic of China

Bibliographic information

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