Neuroeconomics

  • Martin Reuter
  • Christian Montag

Table of contents

  1. Front Matter
    Pages i-xi
  2. Martin Reuter, Christian Montag
    Pages 1-10
  3. Games in Experimental Economics

    1. Front Matter
      Pages 11-11
    2. Claudia Civai, Daniel R. Hawes
      Pages 13-37
  4. Molecular Basis of Human Decision Making

    1. Front Matter
      Pages 39-39
    2. Amos Nadler, Paul J. Zak
      Pages 41-66
    3. Martin Reuter, Christian Montag
      Pages 67-83
    4. Hidehiko Takahashi
      Pages 85-95
  5. Environmental/Situational Factors Influencing Human Decision Making

    1. Front Matter
      Pages 97-97
    2. Dominik R. Bach
      Pages 99-111
    3. Renata M. Heilman, Andrei C. Miu, Daniel Houser
      Pages 113-131
    4. Marc Wittmann, Martin P. Paulus
      Pages 133-144
    5. Xiao-Tian Wang, Lilin Rao, Hongming Zheng
      Pages 145-165
  6. Decision Making in Social Contexts

    1. Front Matter
      Pages 189-189
    2. Alexander Strobel
      Pages 211-227
  7. Translational and Developmental Approaches to Neuroeconomics

About this book

Introduction

This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.

Keywords

Behavioural Economics Cognitive Factors in Decision Making Decision Making under Ambiguity Game Theory and Decision Making Intertemporal Choice Loss Aversion Pathological Decision Making Social Decision Making

Editors and affiliations

  • Martin Reuter
    • 1
  • Christian Montag
    • 2
  1. 1.Differentielle and Biologische PsychologieRheinische Friedrich-Wilhelms- Universität BonnBonnGermany
  2. 2.Department of Molecular Psychology, Institute for Psychology and Education, Ulm University, Ulm, Germany and Key Laboratory for NeuroInformation, School of Life Science and Technology, Center for Information in MedicineUniversity of Electronic Science and Technology of ChinaChengduChina

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-35923-1
  • Copyright Information Springer-Verlag Berlin Heidelberg 2016
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Behavioral Science and Psychology
  • Print ISBN 978-3-642-35922-4
  • Online ISBN 978-3-642-35923-1
  • Series Print ISSN 2196-6605
  • Series Online ISSN 2196-6613
  • About this book