Skip to main content
SpringerLink
Log in
Book cover

Innovators' Marketplace

Using Games to Activate and Train Innovators

  • Book
  • © 2012

Overview

Authors:
  1. Yukio Ohsawa

    1. Department of Systems Innovation, The University of Tokyo School of Engineering, Bunkyo-ku, Japan

    View author publications

    You can also search for this author in PubMed   Google Scholar

  2. Yoko Nishihara

    1. Department of Systems Innovation, The University of Tokyo School of Engineering, Bunkyo-ku, Japan

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • The first book presenting components and the overall process of Innovators’ Marketplace, a powerful and enjoyable process for innovation
  • Real cases are shown, so that practitioners can learn how they can execute the process for their business
  • Components of Innovators’ Marketplace, e.g., tools for data visualization, effects of criticism, and underlying philosophies for innovation, are shown which are in themselves useful for discovering useful ideas in business
  • Easy guidance about original games (mentioned above in 3.12) with numerous illustrations and pictures
  • Experimental results shown as evidences of the effects of the methods
  • Includes supplementary material: sn.pub/extras

Part of the book series: Understanding Innovation (UNDINNO)

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 119.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (10 chapters)

  1. Front Matter

    Pages i-xxiv
    Download chapter PDF

  2. Introduction: Innovation as a Serious Entertainment

    • Yukio Ohsawa, Yoko Nishihara
    Pages 1-14

  3. Chance Discovery as Value Sensing for Innovation

    • Yukio Ohsawa, Yoko Nishihara
    Pages 15-31

  4. Using Maps for Scenario Externalization

    • Yukio Ohsawa, Yoko Nishihara
    Pages 33-57

  5. Theories for Innovative Thought and Communication

    • Yukio Ohsawa, Yoko Nishihara
    Pages 59-76

  6. Analogy Game: Training and Activating Analogical Thought

    • Yukio Ohsawa, Yoko Nishihara
    Pages 77-95

  7. Innovators’ Market Game: Communication with and for Innovative Thinking

    • Yukio Ohsawa, Yoko Nishihara
    Pages 97-112

  8. Evidence-Based Guidelines for Innovators’ Marketplace

    • Yukio Ohsawa, Yoko Nishihara
    Pages 113-126

  9. Innovators’ Marketplace as Integrated Process: An Industrial Case

    • Yukio Ohsawa, Yoko Nishihara
    Pages 127-147

  10. Application Case: Policies for Long-Lasting Safety of Nuclear Power Plants

    • Yukio Ohsawa, Yoko Nishihara
    Pages 149-171

  11. IMG on the Web Versus on the Board, and Conclusion

    • Yukio Ohsawa, Yoko Nishihara
    Pages 173-191

  12. Back Matter

    Pages 193-195
    Download chapter PDF
Back to top

Keywords

About this book

This book presents a powerful method for innovation that reinforces combinatorial and analogical thoughts, with interdisciplinary communications among stakeholders in the market. In this method called Innovators' Marketplace, two games - Innovators' Market Game and Analogy Game - accelerate the spiral of innovation with visualizing data on the connectivity of pieces of existing knowledge. Some players invent ideas by connecting and combining pre-existing knowledge, while others evaluate the ideas to decide whether or not to buy. In a joyful atmosphere created by the games, players look beyond resistance to criticism, as experiments real cases show. They will start thinking and talking about the best segment of the majority, latent requirements in the future market, and scenarios for satisfying those requirements. This process embodies the principle that an interdisciplinary combination of business actors and resources, possibly with the appearance of new actors, triggers innovation.

Authors and Affiliations

  • Department of Systems Innovation, The University of Tokyo School of Engineering, Bunkyo-ku, Japan

    Yukio Ohsawa, Yoko Nishihara

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation