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Innovators' Marketplace

Using Games to Activate and Train Innovators

  • Yukio Ohsawa
  • Yoko Nishihara

Part of the Understanding Innovation book series (UNDINNO)

Table of contents

  1. Front Matter
    Pages i-xxiv
  2. Yukio Ohsawa, Yoko Nishihara
    Pages 1-14
  3. Yukio Ohsawa, Yoko Nishihara
    Pages 15-31
  4. Yukio Ohsawa, Yoko Nishihara
    Pages 33-57
  5. Yukio Ohsawa, Yoko Nishihara
    Pages 59-76
  6. Yukio Ohsawa, Yoko Nishihara
    Pages 77-95
  7. Yukio Ohsawa, Yoko Nishihara
    Pages 113-126
  8. Yukio Ohsawa, Yoko Nishihara
    Pages 127-147
  9. Yukio Ohsawa, Yoko Nishihara
    Pages 173-191
  10. Back Matter
    Pages 193-195

About this book

Introduction

This book presents a powerful method for innovation that reinforces combinatorial and analogical thoughts, with interdisciplinary communications among stakeholders in the market. In this method called Innovators' Marketplace, two games - Innovators' Market Game and Analogy Game - accelerate the spiral of innovation with visualizing data on the connectivity of pieces of existing knowledge. Some players invent ideas by connecting and combining pre-existing knowledge, while others evaluate the ideas to decide whether or not to buy. In a joyful atmosphere created by the games, players look beyond resistance to criticism, as experiments real cases show. They will start thinking and talking about the best segment of the majority, latent requirements in the future market, and scenarios for satisfying those requirements. This process embodies the principle that an interdisciplinary combination of business actors and resources, possibly with the appearance of new actors, triggers innovation.

Keywords

analogy combination of ideas communication of stakeholders data visualization process for innovation

Authors and affiliations

  • Yukio Ohsawa
    • 1
  • Yoko Nishihara
    • 2
  1. 1.Department of Systems InnovationThe University of Tokyo School of EngineeringBunkyo-kuJapan
  2. 2.Department of Systems InnovationThe University of Tokyo School of EngineeringBunkyo-kuJapan

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-25480-2
  • Copyright Information Springer-Verlag Berlin Heidelberg 2012
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-25479-6
  • Online ISBN 978-3-642-25480-2
  • Series Print ISSN 2197-5752
  • Series Online ISSN 2197-5760
  • Buy this book on publisher's site
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Engineering