Editors:
- Offers suggestions and advice on how to conduct surveys
- Addresses the challenge so-called “mobile-only” households for survey research
- Examins the optimal sample allocation, costs and benefits
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Table of contents (19 chapters)
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Recommandations for Telephone Surveys
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Front Matter
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Back Matter
About this book
The first part of this book deals with the coverage of landline and mobile phones in Europe. It presents an overview of the coverage and the use of phones as well as the resulting strategies for telephone surveys. The second part addresses the challenge of so-called “mobile‐only” households for survey research. Numerous statisticians present new sampling strategies like dual frame designs and findings of current projects. In dual frame designs, respondents are contacted both via mobile phone and landline. The third part focuses on the usage of mobile phones in the general population, while the fourth part of examines if different modes of data collection (mobile vs. landline) have an impact on the response quality. The last part analyses the first chapter and offers suggestions and advice on how to conduct surveys and polls, in both academic and market research.
Editors and Affiliations
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Methodology at GESIS, Center for Survey Design and, Mannheim, Germany
Sabine Häder
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, Philosophische Fakultät -, Technische Universität Dresden, Dresden, Germany
Michael Häder
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Dresden, Germany
Mike Kühne
Bibliographic Information
Book Title: Telephone Surveys in Europe
Book Subtitle: Research and Practice
Editors: Sabine Häder, Michael Häder, Mike Kühne
DOI: https://doi.org/10.1007/978-3-642-25411-6
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2012
Hardcover ISBN: 978-3-642-25410-9Published: 17 February 2012
Softcover ISBN: 978-3-642-44519-4Published: 13 April 2014
eBook ISBN: 978-3-642-25411-6Published: 15 February 2012
Edition Number: 1
Number of Pages: XIV, 326
Topics: Marketing, Sociology, general, Communications Engineering, Networks, Statistics for Social Sciences, Humanities, Law
Industry Sectors: Aerospace, Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, IT & Software, Materials & Steel, Pharma, Telecommunications