Overview
Brings clarity and perspective amid the hype surrounding the emergence of new forms of consumer interaction
A valuable hands-on tool for evaluating emerging marketing media, using a framework that’s objective, rational, and historically grounded
Points out startling connections, based on real-world examples, between phenomena in seemingly unrelated fields of study – marketing and game theory
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Table of contents (9 chapters)
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Bibliographic Information
Book Title: Social Media Marketing
Book Subtitle: Game Theory and the Emergence of Collaboration
Authors: Eric Anderson
DOI: https://doi.org/10.1007/978-3-642-13299-5
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2010
Hardcover ISBN: 978-3-642-13298-8Published: 11 August 2010
Softcover ISBN: 978-3-642-43620-8Published: 08 November 2014
eBook ISBN: 978-3-642-13299-5Published: 24 July 2010
Edition Number: 1
Number of Pages: X, 188
Topics: Marketing, Economic Theory/Quantitative Economics/Mathematical Methods, Media Management
Industry Sectors: Aerospace, Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, IT & Software, Materials & Steel, Pharma, Telecommunications