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Web Mining Applications in E-commerce and E-services

  • I-Hsien Ting
  • Hui-Ju Wu

Part of the Studies in Computational Intelligence book series (SCI, volume 172)

Table of contents

  1. Front Matter
  2. Peter I. Hofgesang
    Pages 1-24
  3. Gulden Uchyigit
    Pages 25-44
  4. Jean-Pierre Norguet, Esteban Zimányi, Ralf Steinberger
    Pages 65-80
  5. Leszek Borzemski
    Pages 81-102
  6. Ali Mroue, Jean Caussanel
    Pages 103-116
  7. Istvan K. Nagy, Csaba Gaspar-Papanek
    Pages 117-136
  8. Yingzi Jin, Yutaka Matsuo, Mitsuru Ishizuka
    Pages 137-152
  9. Back Matter

About this book

Introduction

Web mining applications in E-commerce and E-services is a new research direction in the area of web mining. Among all of the possible applications in web research, e-commerce and e-services have been identified as important domains for Web-mining techniques. Web-mining techniques also play an important role in e-commerce and eservices, proving to be useful tools for understanding how ecommerce and e-service Web sites and services are used. This book therefore collects new developments and high quality researches for the readers of this book to understand the topics of web mining applications in e-commerce and e-services as well as the state-of-the-arts in this area. The chapters in this book include web usage mining and user browsing behavior analysis, semantic web mining, web performance mining, web mining for users’ need understanding, web mining for social network analysis and web mining for P2P services.

Keywords

E-Commerce Service-oriented Computing Web behavior computational intelligence e-services eServices navigation proving search engine marketing (SEM) semantic web social networks techniques web mining web usage mining

Editors and affiliations

  • I-Hsien Ting
    • 1
  • Hui-Ju Wu
    • 2
  1. 1.Department of Information Management University of KaohsiungKaohsiungTaiwan
  2. 2.National Changhua University of Education Taiwan

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-540-88081-3
  • Copyright Information Springer Berlin Heidelberg 2009
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Engineering
  • Print ISBN 978-3-540-88080-6
  • Online ISBN 978-3-540-88081-3
  • Series Print ISSN 1860-949X
  • Series Online ISSN 1860-9503
  • Buy this book on publisher's site
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